chicano manifesto: the end of radio programing as we know it, well at least as i know it. 2015

Chicano manifesto: the end of radio programing as we know it, well at least as I know it?2015.

Cchwnn.

Kingsville, Texas. Hello raza I am Maria la Bandia here at the St. Paul’s medical center located at the Westinghouse barrio mall. There is really no need to worry about me I will survive these injuries that happened a few days ago. But I am here to discuss the end of radio programing as we all know it. Let’s try and understand how this is going to happen.

It is not an easy thing for me to say or contemplate, when we spend almost a life time listening to commercial radio both FM and FM. But as time goes on, we really have our doubts as to how long this routine, spit out by many radios stations, will continue to bring in the revenue these operations depend on for survival.

First of all let me tell you radio not only has survived, but has flourished for decade’s way before many were born. And I am more than sure that corporate program directors local and nationwide along with their so call consultants will argue the merits on how they pick music by the selling of ads and the music they play each week (and in some cases what other stations are playing). Now what many don’t like to talk about but still defend are the loser songs that get added, not because people like them but because the independent record rep have paid some stations promotional dollars, for that favor, now many are going to argue this but because it’s their job.

Now what I can see coming is that AM and FM broadcasters are not giving up on music any time soon. But what they do need to understand that they will not be able to compete with that tightly niche music formats online, now there will always be a place for local content, and that localism will perhaps be their saving grace, but what does it do for the radio listener.

I am sure that many families and individuals don’t sit around that good old radio anymore and listen to those favor songs we all enjoy listening too back in the days. Now this might just happen when taking a family trip and as long as I can catch our local radio station we will listen to it in my car, we aren’t got any problems.

I guess the real challenge is what we have available now. Let me explain, my car doesn’t even have a radio nevertheless air conditions. But many new cars have that extra accessory to all those new radios programs that one dreams of along con those lab tops and everything but the kitchen sink can be taken with you on trips and if you have funds you can pay for internet on that new expensive phone and added as an extra accessory. So now we have access to almost any type or style of music you love without having to start from one end of the radio dial to the other end looking for that certain station that we can listen to or hope to catch without anyone trying to sell you god or their political incorrectness.

The trouble is that this has become a self-fulfilling prophecy that precludes even the station website from having any relevance. Integrating on-air and on-line efforts into a strategy is all the more difficult in a climate of declining advertising revenues in many cases. After all, an effective online presence takes resources. Still that is the challenge and I haven't yet seen many Tejano radio stations doing it or doing it well.

But by bring the internet with you on the road or at home Online broadcasters will have to be careful though as they are also vulnerable to the same pitfalls and attitudes. They will have to make sure that THEIR websites are something more than a gateway to the radio stream.

So in conclusion, I use this statement I found somewhere on the internet;

“I could sit here all afternoon and click my way through 150 channels, all different and designed to appeal to the very narrow tastes of a great many people. When it comes down to it, each one of us has a preference, unlike the next guy. We are unique. Nowadays, commercial Radio knows it can never please all of us, and is forced to cater to a small slice of the pie known as a target demographic. Even so, if a station aims at men, 18-34 for instance, there is still so much diversity in taste within even that sliver, the best a station can hope to do is program it's content so it hits "the middle" which, inevitably leads to little risk taking and bland programming. I click on the "Awesome80s" channel. Janet Jackson is singing "Control". How appropriate because that's exactly what Net Radio has given back to the listeners”.

But than what do I know, I am just a make believe person.

I am Maria La Bandia y a word to los pelon’s I have your number.